Founder Pricing — Locked for the First 5 LA Practices
The Founder Pilot
A 6-month engagement built around the practices we want to help define what comes next.
$3,997
Cakesmash is a working film studio that specializes in elite medical and dental practices. Twenty-five years of cinematic production experience — London, Berlin, New York, LA. A Marvel film credit. A Slamdance Top 8 screenwriting placement. We bring the kind of craft to a medical practice that used to live only in the world of national commercials.
The Founder Pilot is the version of that engagement we're offering to the first five Los Angeles practices we say yes to — at significant savings, with a built-in 90-day go/no-go review, in exchange for the kind of close partnership that lets us actually move the numbers.
A half-day shoot at your practice. Kyle directs. Kyle shoots. The footage becomes the next month's creative library — yours forever, owned outright.
Cut from each production day in 9:16, 1:1, and 16:9 — every aspect ratio your media buyer needs to rotate fresh creative into Meta and Google before frequency creep kills the campaigns.
Published to your practice's Instagram. Not stock content, not Canva templates, not AI voiceover. Cinematic Reels built around the same craft that makes our paid creative work.
CallRail tracking number, branded landing page with UTM tracking, shared attribution sheet your front desk fills in. The diagnostic instrument most practices have never had.
A real meeting where we cross-reference ad spend against actual patient revenue. Not a vanity dashboard. The artifact that proves what's working and what isn't.
One long-form piece per quarter — the kind of cinematic-pedigree content that becomes the doctor's signature, the thing that runs on the homepage and sits in the brand for years.
| Net-new attributed cases per month | Revenue at $5K case value | Multiple of monthly retainer |
|---|---|---|
| 0.8 (breakeven) | $4,000 | 1.00× |
| 1 | $5,000 | 1.25× |
| 2 | $10,000 | 2.50× |
| 3 | $15,000 | 3.75× |
| 4 | $20,000 | 5.00× |
| 5 | $25,000 | 6.25× |
| 6 | $30,000 | 7.50× |
Two layers. Cakesmash sits above. Your media buying keeps running — but now it runs against a brief. Without the brief, even an active media buyer defaults to platform settings and bleeds money on autopilot. The retainer is not a luxury. It's the oversight layer that keeps the leak from existing in the first place.
The reason isn't generosity. It's that the first five practices we work with under this engagement model give us the case studies, the testimonials, and the proof points we use to define what Cakesmash becomes. We need the right five. Practices where the doctor is engaged, the team is competent, the work product matters, and the relationship is the kind that produces a story worth telling.
In exchange for that close partnership, we lock the founder rate. No quarterly increases. No "we'll revisit at month 6." The engagement runs at $3,997 a month for the entire 6-month term, regardless of what happens to standard pricing in the market between now and then.
The Founder Pilot is geographically limited. We're a working production company — every shoot day is a real day on a real road. LA practices only, for the duration of this offer. When the five seats are filled, the program closes.